Wholeness Taco Co.

Bring Healing Food to the Mainstream

Wholeness Taco Co. is a mission-driven fast-casual restaurant franchise dedicated to making healing food accessible to more communities. Founded from the personal healing journeys of co-founders Mercy Ballard and Dr. Joyce Choe, the brand was created to provide delicious meals made with anti-inflammatory, gluten-free, non-GMO ingredients that help people live healthier lives.

After helping more than 6,000 students improve their health through autoimmune recovery educational programs, the founders recognized the need to make truly healing food available in a convenient restaurant setting. Today, Wholeness Taco Co. gives franchise owners the opportunity to build a business that combines purpose with growing consumer demand for healthier dining options.

Why Choose Wholeness Taco Co.?

Wholeness Taco Co. serves a rapidly expanding market of health-conscious consumers looking for clean, plant-based, gluten-free meals. The concept is designed around simple operations, high-quality ingredients, and a meaningful mission that encourages customer loyalty and repeat business.

A One-of-a-Kind Menu

The menu features anti-inflammatory, plant-based, gluten-free, soy-free, corn-free, and non-GMO meals prepared from scratch using sprouted and soaked ingredients. This unique approach sets the brand apart in the fast-casual restaurant industry.

Medical and Nutritional Expertise

The franchise is backed by founders with backgrounds in nursing, medicine, and gut health education, providing credibility and trust that resonates with today's wellness-focused customers.

Simple Operations

A streamlined menu and efficient operating systems make the business easier to manage while supporting consistency across franchise locations.

Growing Consumer Demand

Demand for gluten-free, whole-food, plant-based, and autoimmune-friendly dining continues to grow. Wholeness Taco Co. fills an underserved niche by offering nutritious meals without compromising convenience or flavor.

A Purpose-Driven Brand

Customers are drawn to more than just great food. They become part of a mission focused on improving health, creating stronger customer relationships and long-term loyalty within the community.

Who Makes an Ideal Franchise Owner?

Wholeness Taco Co. is looking for franchisees who are passionate about helping others and committed to delivering an exceptional customer experience. Restaurant experience is not required.

• Outgoing and community-oriented
• Passionate about health, nutrition, and clean eating
• Excellent customer service and relationship-building skills
• Organized and capable of managing daily operations
• Dedicated to representing the Wholeness Taco Co. mission with integrity

Comprehensive Franchise Support

Franchisees receive ongoing support throughout every stage of business ownership, from initial training through long-term operations.

Training Program

A two-phase training program includes instruction at headquarters along with on-site opening assistance. Franchisees receive hands-on training covering operations, menu preparation, administrative systems, and marketing.

Operational Guidance

Ongoing operational support includes store visits, quality control, purchasing assistance, and guidance to help maintain consistent performance.

Marketing Resources

Owners receive branded marketing materials, digital assets, and local marketing strategies designed to build awareness and attract customers.

Continuous Innovation

The franchise continually develops new recipes, products, and operational improvements to help franchisees remain competitive while delivering exceptional customer experiences.

A Business with Purpose

Wholeness Taco Co. offers entrepreneurs the opportunity to operate a business that aligns with today's growing focus on health and wellness. By combining clean ingredients, a streamlined restaurant model, and a meaningful mission, franchisees can make a positive impact while building a rewarding business in their local community.

To get started, fill out the franchise form.

This is not a franchise offering. A franchise offering can be made by us only in a state if we are first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if we provide you with an appropriate franchise disclosure document. Follow-up or individualized responses to you that involve either effecting or attempting to effect the sale of a franchise will be made only if we are first in compliance with state registration requirements, or are covered by an applicable state exclusion or exemption.