The Straw Modern Milkshakes

A FUN TWIST ON A FEEL-GOOD TREAT MAKES A SWEET INVESTMENT.
FRANCHISE OPPORTUNITY

WE’RE SHAKING THINGS UP IN THE $13+ BILLION ICE CREAM PARLOR INDUSTRY.

Ice cream-preneurs are pushing the boundaries of creativity with creamy concoctions, and The Straw Modern Milkshakes is leading the way. Answering consumer demand for novel taste experiences, The Straw offers an array of decadent milkshake creations that feed the need for indulgence. The option to add alcohol to any treat opens up new possibilities for customer growth.

Here are 5 reasons why The Straw Modern Milkshakes offers a lucrative franchise opportunity:

Rapid ROI
Our popular product, competitive investment costs, and quick startup time mean that motivated franchisees can enjoy a rapid return on their investment.

Easy to Operate
By focusing on a limited menu done exceptionally well, a The Straw Modern Milkshakes franchise requires only a handful of employees to run smoothly and profitably.

Turnkey Business
Sail through startup with our proven processes and comprehensive training, which will allow even beginner franchisees to start generating revenue quickly.

Innovative Products
Ranked #1 in the country by Travel + Leisure, our over-the-top milkshake offerings, with or without booze, redefine a classic American comfort food for ice cream enjoyers of all ages.

Brand Positioning
The Straw’s unique menu and branding experiences little direct competition, giving entrepreneurs an opportunity to get in on the ground floor of an emerging market niche.

WE’RE ORANGE COUNTY’S FAVORITE NEIGHBORHOOD ICE CREAM SHOP.

Since first opening its doors in 2017, The Straw Modern Milkshakes has become a fixture of the Costa Mesa community.

Inspired by the nostalgia of the 1950s, owner Patrick Nguyen sought to blend that vintage feeling with the multicultural heritage of Los Angeles and Orange County, as well as the nightlife of Southern California. Drawing upon his
extensive culinary and bartending background, Patrick combined traditional and ethnic flavors to create innovative milkshake offerings.

The Straw Modern Milkshakes features ice cream and milkshakes with an option to add alcohol, as well as a selection of coffees, teas, craft sodas and beers, vegan options, and more. Beyond an ice cream shop, The Straw is a destination eatery and community hub, hosting open mic nights, car meets, painting nights, and other events that draw both locals and visitors together.

Based on its phenomenal operational success and growth over the past seven years, The Straw Modern Milkshakes is ready to bring Orange County’s favorite neighborhood ice cream shop to new markets with franchise offerings.

JOIN TH STRAW MODERN MILKSHAKES TEAM.

If you’re looking for an investment opportunity with a proven product and processes and a supportive management team, The Straw Modern Milkshakes might be the right franchise fit for you! Perfect for both first time franchisees an experienced entrepreneurs, potential partners should have a strong motivation to succeed. Dedication to providing an exceptional customer experience and the necessary management skill to run a busy ice cream shop are also critical to candidate success.

We’re looking for people who have the following attributes:

• Friendly and Outgoing.
• Strong Sales and Customer Service Abilities.
• Good with Timing and Schedule Management.
• Solid Business Acumen.

WE’RE IN YOUR CORNER.

When it comes to a successful franchise program, support and training are key. From foundational knowledge to local marketing, The Straw Modern Milkshakes’ management team aims to empower our partners with every possible tool to launch a lucrative franchise.

Foundational Training
We designed our training program to give you a strong foundation of knowledge from which to build your own successful The Straw Modern Milkshakes franchise.

Ongoing Support
When it comes to product ordering, bookkeeping, staff management, equipment maintenance, POS technology and more, we have your operational support needs covered.

Effective Marketing
The Straw’s management team will help you leverage our established brand by assisting with social media campaigns, SEO/SEM strategies, and local marketing plans and design assets.

Menu Improvements
From seasonal offerings to new menu items, we will help keep our products fresh and exciting to keep customers coming back and boost profitability throughout the franchise.

Site Selection
Because foot traffic is a critical component of franchise success, we will help you select the best possible location for your business and negotiate the terms of your lease.

YOUR PATH TO PROSPERITY.

FRANCHISE FEE: $35,000

MINIMUM INITIAL INVESTMENT: $242,000 Including Franchise Fee & Training

ROYALTY FEE: 6% of net sales

REQUIRED LOCAL MARKETING SPEND: 3% of gross sales

SEE WHY THE STRAW’S FUN TWIST ON A FEEL-GOOD BEVERAGE MAKES A SWEET INVESTMENT!

To get started, please fill out the franchise form.