StrongHER

Stronger Model. Stronger Support. StrongHER Franchise.

Join the Future Standard for Women's Fitness

With a focus on building strength, improving body composition, supporting hormonal health, and enhancing quality of life, a StrongHER franchise delivers a ground-floor opportunity in the future of women's fitness.

Untapped Market Niche

Meet underserved demand for research-backed, women-only strength training.

Lasting Impact

Our education-first model creates strong, empowered women who can advocate for themselves.

Flexible, Lower-Overhead Model

Diverse revenue, optimized systems, lack of competition, and high client retention create strong margins.

Plug-and-Play Platform

Launch with a proven game plan, not guesswork, backed by dedicated founder-led support.

Brand Momentum

Build on 6+ years of consistent growth, real members, real revenue, and real impact.

Build Confidence, Strength, and a StrongHER Future

StrongHER is designed to build strong, confident women who trust their bodies, empowering them to live as the most impactful version of themselves.

Founder Ashley Heyl leveraged two decades of professional experience to fill a massive hole in the fitness industry, a research-backed program that addresses women's underserved health needs while building stronger bodies.

StrongHER is the first women-only strength training and coaching model that's designed for long-term, lasting impact, not just short-term results.

Become a StrongHER Partner

Are you a results-driven leader who excels at building professional relationships based on trust?

Do you want to own a business that prioritizes purpose as much as profits? You may be the candidate we're seeking.

• Values education, integrity, curiosity, and problem-solving
• Ready to make a real impact with women through strength training
• Passionate about community and long-term transformation
• Time, schedule, and people management skills
• Brings entrepreneurial drive, fitness experience is a plus, but heart and hustle matter more

If this sounds like you, let's talk!

You're Never Lifting Alone

Just like every weight trainer needs a spotter, franchisees need support. StrongHER is a franchisee-first community that puts you before profit. When the owner is steady, so is the business.

We'll provide comprehensive founder-led training and ongoing guidance, setting you up for success from day one.

Foundational Training

Immersive on-site onboarding covers proper techniques, nutrition protocols, systems & workflows, brand standards, growth strategies, and more.

Operational Support

You'll receive a written manual, backed by dedicated guidance and troubleshooting, to help ensure smoother day-to-day operations.

Marketing & Branding

Our marketing toolkit includes launch support, a digital asset catalog, SEO/SEM strategies, social media playbook, and tailored local outreach.

Own the Next Evolution of Women's Fitness

• Franchise Fee: $30k
• Minimum Initial Investment Including Franchise Fee & Training: $178,100
• Royalty Fee: 6% of gross revenues

Stand Out in the Crowded Fitness Landscape with a Category-Defining Brand

StrongHER combines a stronger model, stronger support, and a mission-driven fitness platform designed specifically for women seeking long-term health, confidence, and strength.

To get started, fill out the franchise form.

This is not a franchise offering. A franchise offering can be made by us only in a state if we are first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if we provide you with an appropriate franchise disclosure document. Follow-up or individualized responses to you that involve either effecting or attempting to effect the sale of a franchise will be made only if we are first in compliance with state registration requirements, or are covered by an applicable state exclusion or exemption.