Shawarma Square

OWN THE SHAWARMA SHOP BUILT FOR TODAY’S GUEST

JOIN AN EMERGING BRAND IN A HOT CATEGORY

Middle Eastern cuisine is one of the strongest segments in U.S. fast-casual restaurant growth. Category sales were up 16% in 2025, outpacing a 6% gain for fast-casual overall.

Shawarma Square taps into rising demand, delivering a focused concept built around an authentic hero product: flame-kissed shawarma shaved from a vertical rotisserie.

Our unique, modern take on Middle Eastern fast-casual dining creates a memorable brand that stands out from competitors.

TREND-FORWARD MENU

Garlic toum, house-made hummus & falafel, warm Saj bread, viral desserts, and distinctive handcrafted beverages complement our shawarma wraps, rice bowls, and platters.

SCALABLE SYSTEMS

Our standardized operations, menu, branding, and processes are designed to be replicated efficiently across multiple franchise locations.

LEAN OPERATING MODEL

A focused menu, repeatable station design, and smaller commercial footprint help reduce overhead for more accessible entry.

LATE NIGHT ADVANTAGE

Many competitors in this space lean toward lunch and early dinner. We capture after-work and late-night demand through extended operating hours.

FOUNDING PARTNER WINDOW

This is a ground-floor opportunity for franchisees to claim key markets while the category is showing significant growth.

TRADITIONAL FLAVORS. MODERN FRANCHISE SYSTEMS.

Shawarma Square is an authentic Middle Eastern fast-casual restaurant specializing in flame-kissed chicken shawarma, shaved fresh from a vertical rotisserie grill.

We built Shawarma Square on a commitment to bold, traditional flavors served in a modern atmosphere, delivering the quality and convenience today’s diner demands:

PROTEIN-FORWARD , chicken shawarma and beef shawarma form the core menu

FAMILIAR FORMATS , Saj wraps, rice bowls, salad bowls, and platters

HOUSE-MADE SIDES & ADD-ONS , falafel, hummus, signature sauces, viral desserts, and handcrafted beverages

MULTIPLE DAYPARTS , lunch, dinner, and late night

For franchisees, we provide replicable operating systems, training, and support to deliver the authentic shawarma experience to your community, serving families, professionals, and Middle Eastern food lovers alike.

BRING SHAWARMA SQUARE TO YOUR MARKET. SCHEDULE A FRANCHISE DISCOVERY CALL TODAY

A MODEL BUILT FOR HANDS-ON OPERATORS

Shawarma Square is growing, and we’re looking for qualified partners to build a national footprint. If you’re a growth-minded operator who is committed to upholding our high standards, this could be a great opportunity to get in on the ground floor of franchise expansion.

KEY TRAITS FOR SUCCESS:

• Business and financial acumen
• Customer- and quality-focused
• Can follow and execute proven systems
• Tech and marketing savvy
• Ready to operate a clean, modern brick-and-mortar restaurant
• Sales-minded leader

If this sounds like you, submit a franchise inquiry.

TRAINING FOR A STRONG LAUNCH. SUPPORT TO HELP YOU THRIVE

When you partner with Shawarma Square, you’ll receive training, support, and ongoing partnership from launch to scale.

COMPREHENSIVE ONBOARDING

• Foundational training
• Menu/food prep protocols
• Site selection & buildout guidelines
• Guest experience

OPERATIONAL SYSTEMS & GUIDANCE

• Detailed operations manual
• Vendor relationships
• Technology stack
• Launch support
• Performance analytics

MARKETING TOOLKIT

• Brand/digital assets
• Social media playbook
• SEO/SEM strategies
• Local campaigns

MEET FARAZ ESSANI, FOUNDER & OWNER

Faraz Essani built Shawarma Square as a modern fast-casual alternative to traditional competitors.

With a mission to deliver a focused, contemporary dining experience, Faraz built a concept that puts the food first, shawarma carved fresh from the vertical rotisserie, warm Saj bread, pomegranate molasses, and other signature offerings. Shawarma Square combines traditional flavors and presentation with the convenience and accessibility that today’s fast-casual guests expect.

Based in Hicksville, New York, Shawarma Square represents Faraz’s vision for a modern shawarma brand with a distinctive culinary identity and a disciplined, systemic approach to growth.

To get started, fill out the franchise form.

This is not a franchise offering. A franchise offering can be made by us only in a state if we are first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if we provide you with an appropriate franchise disclosure document. Follow-up or individualized responses to you that involve either effecting or attempting to effect the sale of a franchise will be made only if we are first in compliance with state registration requirements, or are covered by an applicable state exclusion or exemption.