Support and Training
Lash Bash knows beauty. Everyone on the Lash Bash team is a connoisseur of products, a knowledgeable expert and a trained professional. Lash Bash Management has assembled the best and most experienced team of licensed lash stylists in the Philadelphia region so each customer can look their best. The personalized beauty approach provides each guest with the highest level of care and service.
Lash Bash Philly is an oasis. A place to relax, indulge and take the time to be...a little more beautiful. Lash Bash’s semi-permanent lash extensions are meticulously applied by skilled board certified cosmetologists and estheticians. Customers rest assured knowing their lashes, and most importantly the health of their natural lashes, are in expert hands. At Lash Bash, customers expect the best in personalized beauty. The company is dedicated to providing superior service by offering top-notch lash and brow services, a safe environment, and a friendly staff of talented technicians.
First time customers are usually surprised at the level of dedication and service they receive, as well as the immediate transformation, which keeps them coming back and often times, results in them purchasing package deals and refills.
Lash Bash is designed to relax while improving appearance with vibrant lashes. Its clients and their well-being are of utmost importance as each person is treated with courtesy and professionalism with a dedication to make sure they always feel welcome.
Lash Bash offers entrepreneurs everywhere a successful turnkey operation to using its honed techniques, products, and equipment. Lash Bash has outlined an extensive training program where it provides all of the knowledge necessary to succeed with these methods in their local markets.
The business model is reasonably straightforward and, with a motivated owner/operator, allows for an efficient duplication of the business system. A typical location will range from 300 to 1,500 square feet depending on the location and the number of rooms. We will look for high-end retail spaces in geographically desirable areas to ensure the appropriate clientele and to reduce potential marketing budgets and requirements.
The business model will typically fit into a variety of locations, not unlike the prototype in Philadelphia, which is only 220 square feet. It could be in a downtown district, a strip center location, as well as a stand-alone building (ideally on street level). The foot traffic and “anchors” that are close to the location will have an impact on the success of the operation as well.
Depending on the size, franchisees will be encouraged to replicate the operations and suite of services in Philadelphia. This will include such amenities as a lounge area/lobby, front desk, employee break rooms, storage areas, and of course, individual rooms for the majority of the lash and brow services.
The full list of services include the following:
Eyelash Extensions (Classic)
Flirty: Flirty creates a soft look with an emphasis on placing lashes on the outer corners of the eye. $225 Master Lash Artist / $150 Jr. Lash Artist
Vixen: Vixen lashes are a full set of luscious lashes. $250 Master Lash Artist / $175 Jr. Lash Artist
Vamp. When subtlety is not the goal our Vamp lashes deliver. We use our unique method to seamlessly blend a combination of classic & volume lashes to amp up the lash factor. Kim K's got nothing on these lashes. $275 Master Lash Artist / $200 Jr. Lash Artist
Master Lash Artist
Highly trained lash artists that specialize in the application of Classic & Volume lashes. All Master Lash Artists are licensed estheticians and cosmetologists. They have years of experience and are dedicated to the lash craft.
Junior Lash Artist
Newest members of the Lash Bash team. These artists are trained and certified estheticians and cosmetologists that are still perfecting their technique and are trained in the Lash Bash methodology of lash application. Take advantage of their pricing before they move on up!
Russian Volume Lashes (2D-3D)
The Russian Volume technique is the latest lash trend! It's a pristine method of applying anywhere from 2-3 lightweight extensions per natural lash, creating a more voluminous, full and fluttery appearance. With our 2D-3D set we apply 2-3 featherlight extensions to each lash. $325
Russian Volume Lashes (4D)
The Russian Volume technique is the latest lash trend! It's a pristine method where we apply 4 lightweight extensions per natural lash, creating a more voluminous, full and fluttery appearance. With our 4D set we apply 4 featherlight extensions to each lash.
Russian Volume Lashes (5D)
The Rolls Royce of lash extensions. 5 lightweight extensions are applied per natural lash, creating a voluminous, full and fluttery appearance you'll love, be prepared to bat your eyes non-stop. $375
Classic Lash Refills
1-Week Refill $65
2-Week Refill $85
3-Week Refill $95
4-Week Refill $115
Refill from outside salon (Classic Lashes) $150
Volume Lash Refills
1-Week Russian Volume Refill $75
2-Week Russian Volume Refill $95
3-Week Russian Volume Refill $115
4-Week Russian Volume Refill $135
Refill from outside salon (Volume Lashes) $200 Upgrade from Classic Lashes to Volume Lashes $200
Lash Extension Removal $25
In addition to these services Lash Bash also offers a membership plan where clients are able to pay on a monthly basis for their 2 two week refills. Additionally package offerings are available as well.
It is critical to the success of the Lash Bash franchise that new franchise partners abide by the strict process and policies in place for finding and approving locations for new operators. Erin Branche will oversee new franchisee-location acquisition, negotiations of leases, and business terms for the real estate. The recommended process will be as follows:
1. Store layout, design and business plan will be provided to Franchisee.
2. If possible, Lash Bash will develop and utilize relationships with commercial real estate brokers to assist franchisees in finding a location.
3. Franchisee will find locations and send photos and specs for location along with address and basic information on market area to Lash Bash management.
4. Lash Bash management will approve or disapprove locations.
5. Upon approval of locations, Lash Bash management will visit the location and make a final approval on the spot (or soon thereafter).
6. Franchisee will then commence the completion and finalization of the lease – this will need to be approved by Lash Bash management prior to signing.
Beyond foot traffic or location-based customers, the business is dependent on online marketing and referral business in each territory where locations are being opened. For this reason, there may be cooperative marketing groups, a national marketing program, and a localized marketing program in place. These marketing initiatives are very important and will be managed closely by Lash Bash management.
The service speaks for itself, however, it is consistency and professionalism of the experience that will keep the Lash Bash brand ahead of any competition. The location, layout, signage and atmosphere will all be at the level necessary to attract and sell franchisees and investors.
Beginning in Philadelphia, Lash Bash will expand across the United States in a planned expansion within targeted and defined regional markets. In order to ensure the success of its franchisees, the franchise company intends to provide its Franchisees with:
1. Initial hands-on training at its headquarters located in Philadelphia;
2. Local on-site training and support during each franchisee’s initial start-up; and 3. Ongoing training and support to ensure the quality of its franchise units.
Currently, there is one Lash Bash unit in operation. The franchise will be priced competitively with the franchisee paying 6% royalty. A completely defined franchise framework will guide and direct all aspects of the franchisor/franchisee relationship with the roles and responsibilities of both the franchisee and Lash Bash Franchising, LLC clearly outlined within the disclosure document (UFDD) and the franchise agreement (FA).
Regular reporting and franchisee friendly technology will enable Lash Bash Franchising, LLC to monitor the activity of each franchisee so that further mentoring and development of their local market can take place. This has a mutually beneficial effect for the franchisee and the franchisor due to the ease of input and reporting possibilities.
For the units to be successful, it is expected that a franchisee will need to be located in a highly populated, upscale area with sufficient traffic of appropriate demographics. A list of specific demographic and other requirements will be utilized to assess if a proposed location/region is the correct fit. The units will have an attractive and informative storefront. The current location will be the basis for future franchise operations.
Each start-up franchisee will be given an exclusive territory to be described in the Territory section of this plan. The franchisee will be expected to proactively market within its defined territory and will be expected to:
1. Place ads within appropriate local venues (i.e., TV, Internet - Google, Yelp, Social Media, etc.).
2. Educate local customers on the services and benefits of the Lash Bash model and packages/services available.
3. Meet and greet local customers.
4. Up-sell the customer whenever possible.
5. Partner with congruent businesses for cross-promotion opportunities like yoga studios, pilates studios and hair salons/blow dry bars
Training and ongoing support will encourage and enable the start-up franchisee to create a fun and vibrant atmosphere. Start-up Franchisees will be taught how to identify potential customers and how to approach, educate, and sell each type of customer.
A member of Lash Bash field support staff will visit each franchisee according to the following schedule:
First Quarter - Monthly Second-Fourth Quarters – Bimonthly (Every 2 months) Second Year and Beyond – Quarterly
It is estimated that Lash Bash will need to hire one field supervisor for every 20-25 franchises in the field. The Franchisor has incorporated a formalized mechanism for ensuring quality control among franchisees that will be implemented by these field supervisors. Designated staff members will perform supervision of field support duties.
In addition, Lash Bash will provide the following support functions:
Lash Bash Franchising, LLC will provide site selection services to the franchise partners. Lash Bash Franchising, LLC may work with franchisees to handle lease negotiations and make sure that franchise partners go into business with the best possible lease structure for their operation.
The Franchisor will provide ongoing training and support in many areas critical to the success of the franchisee's business, including new business development and lead generation for the franchisee. There will also be a significant amount of support through product development and industry expertise.
Lash Bash will coordinate development of advertising materials and strategies for the benefit of all members of the franchise network. It will also supply franchisees with consumer marketing plans and materials for use at the local or regional level, and retains the right to approve all local advertising materials that the franchisee chooses to develop (to be paid for by the franchisee).
The Franchisor or its affiliate will negotiate quantity discounts for third-party items and will help with all internal purchases on behalf of all of its members, passing some or all of these savings on to the franchisees. Prior to the sale of the first franchise Lash Bash will develop and produce their own brand of lashes and adhesive as an additional revenue stream, which is the preferred brand for franchisees. As much as possible products will be produced “in-house”.
Reporting directly to administration, this department is responsible for the financial and legal oversight of franchisees.
Ongoing Research and Development
Lash Bash Franchising, LLC and leadership will continue to research methods and tech- niques for franchise operations (including purchasing and promotional schemes) that enhance unit-level profitability. Beyond that, Lash Bash will continue to adapt the model to the current marketplace on an ongoing basis.
Join an emerging concept serving the increased need for a better-personalized beauty service. Join the growing number of owners who have taken control of their futures. Join Lash Bash.
To take the next step toward independent business ownership in the franchise industry, please complete the form for more detailed info.