Support and Training
With a background of hard work and a special appreciation for the foodservice business, the management team of I Pie is looking to expand into the retail restaurant space by opening a prototype in Las Vegas in the winter of 2018/2019, as well as an accompanying franchise program. The restaurants will be upscale build-your-own pizza operations offering an experience where customers start with a piece of wood, dough, and sauce and can add toppings to suit their individual tastes (with salads available as well).
Based on this initial unit and its projected success, I Pie will be franchising the company’s operations in order to duplicate the business model into new markets and expand the organization’s market footprint. Through franchise development, I Pie will have the ability to operate locations in new markets and areas without the cost and management responsibilities that would come with widely distributed company-owned outlets. Based on the extensive business background of I Pie founder, Alex Kreideh, we have the confidence and experience create an expan- sion plan that emphasizes these goals for each new store:
I Pie franchisees will rely on an efficient operating system that provides great food in an inviting, friendly full-service pizza restaurant setting. Each restaurant will be operated by a highly trained staff and will serve food raw ingredients for customers to make their own pizzas and salad for dine-in and drive-thru. The customers will range from college age, to young families, to the elderly, and anyone out to have a quality pizza and a delightful experience. The corporate operating units may vary in appearance and layout but will become more uniform as the brand expands via franchising, as is the case with most emerging franchises, however, the menu options (ingredient choices) will be nearly identical.
The initial franchisees will be marketed and sold near the initial prototype in Las Vegas and will be expanded from there, in concentric circles. Based on the projected prototype demographics, locations should be opened in areas that have a mix of middle to upper demographics, as well as lower median income to help supplement the market.
The operation should generate revenue through foot traffic and reputation which is greatly dependent on the quality of service and the potential word of mouth and online reviews that accompany great product. The fast and convenient nature of the operation combined with high-quality ingredients offers the customer a unique dining experience and market position for I Pie.
Locations should range from 1,800 to 3,000 square feet and will typically be in a strip center or stand-alone building in a downtown district or near a waterfront and (preferably) will be given attractive rental rates and T.I. dollars from the landlord. The storefront will need to be in areas with strong traffic, high-density residential housing, and great visibility to drive the projected sales volumes and revenues per unit.
Technology and systems (Point of Sale to be determined) are being researched to manage the business and to allow the Franchisor to oversee franchisee’s operations from a distance in reviewing financials and day-to-day numbers.
I Pie customers will prepare all of the pizzas on their own. Kids under 10 years old will receive a “Mini Me” (a small cheese pizza) for free – although they will pay to add toppings beyond cheese, sauce, and dough. From the customer’s standpoint, they will create their own mix of ingredients with the understanding that each pizza or salad is made with high-quality ingredients. Once the customer has built their pizza, a member of I Pie will cook it in the commercial oven based on how the customer prefers (well-done or not). The customers will pay for their pizza based on the pre-cooked weight of the total ingredients. Beer and wine will be available in most locations as well.
Fresh, high-quality ingredients are at the heart of each pizza, delivering enormous flavor with every bite. Hands-on management style will ensure a top level of service, cleanliness and a warm, family atmosphere. I Pie’s knowledge and experience of food safety rules and regulations ensure proper food handling techniques in a clean and safe environment.
I Pie is committed to consistently improving the topping selection so it will not be uncommon to see new items to enhance each guest experience!
A member of I Pie field support staff will visit each franchisee according to the following schedule:
First Quarter – Weekly/Biweekly Second thru Fourth Quarters - Monthly Ongoing - Quarterly
It is estimated that I Pie will need to hire one field supervisor for every 15-20 franchises in the field. The Franchisor will incorporate a formalized mechanism for ensuring quality control among franchisees that will be implemented by these field supervisors. Designated staff members will perform supervision of field support duties.
In addition to field support, members of the Franchisor organization will provide the services listed below. The Franchisor must assign a specific person to cover each of these support areas (one person can be assigned to more than one task). The names of support staff members who are officers, directors, or have significant management responsibility in conjunction with franchisees will be disclosed in the I Pie Disclosure Document. The Franchisor has the responsibility to assign a person/people to each task during the development of the franchise program.
I Pie will provide ongoing training and support in many areas critical to the success of the franchisee's business, including unit operations and maintenance, product ordering, food preparation, suggested pricing guidelines, and administrative procedures.
I Pie Marketing Support
I Pie will coordinate the development of advertising materials and strategies for the benefit of all members of the franchise network. It will also supply franchisees with consumer marketing plans and materials for use at the local or regional level, and retains the right to approve all local advertising materials that the franchisee chooses to develop.
I Pie Franchising, LLC or its affiliate will negotiate quantity discounts on behalf of all of its members, passing some or all of these savings on to the franchisees.
A franchisee will provide site selection services including a lease worksheet, demographic details, and visits to approved locations. A franchisee should have at least three locations before the first site selection visit by I Pie Franchising, LLC staff.
I Pie Accounting/Audit/Legal
Reporting directly to I Pie management, this department is responsible for the financial and legal oversight of franchisees.
Ongoing Research and Development
I Pie management and leadership will continue to research methods and techniques for franchise operations (including purchasing and promotional schemes) that enhance unit-level profitability.
Join an emerging concept serving the increased need for a better company. Join the growing number of owners who have taken control of their futures. Join i Pie Pizza.
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