Support and Training
A FRANCHISE OPPORTUNITY
Chaaye Khana’s Unique Offerings Position You for Success
Experience the taste of Pakistan with Chaaye Khana, a renowned café and restaurant that is now ready to expand internationally through franchising, with a particular focus on launching new locations around the world, including the
United States. With 25 + successful operating locations in Pakistan and more in development, Chaaye Khana provides a unique and unforgettable dining experience that centers around exotic and local teas, delicious café items, and a
well-researched food menu based on customer preferences.
Investing in Chaaye Khana’s franchise program is a smart business opportunity with great potential for growth, especially since this segment of the industry is expected to reach a staggering US$247.20 bn by 2023, with an annual growth rate of 4.22%. As a Chaaye Khana franchisee, you’ll be able to bring this unique concept to your local area and offer your customers more than just a café or a restaurant.
We believe that we’re a way of life, an environment, and a culture - a place where people can come together and connect over their shared love of good food, great tea, and meaningful conversations. Our outlets are always buzzing with activity, with people from all walks of life gathering to share their stories and experiences.
Join the Chaaye Khana family, and take advantage of the brand’s success, which has grown from its humble beginnings in Islamabad to several outlets across Pakistan. This is the perfect time to become a part of our success story and bring
an environment that’s warm and welcoming to your community.
“In a world that often feels fast-paced and overwhelming, we think that slowing down to savor a cup of tea can be a transformative experience - one that can help us reconnect with ourselves and the world around us.”
At Chaaye Khana, we take immense pleasure in serving our customers with the finest blends of tea, accompanied by a delicious meal that is the highlight of their day! As a franchise partner, you too can share this success factor and offer customers in your local area an unforgettable tea-centric dining experience. Here are a few key reasons to invest in a Chaaye Khana:
A National Success: In a short time of just over 13 years, Chaaye Khana has become a national chain of high repute. With outlets spread all over Pakistan, Chaaye Khana outlets welcomes over 10 thousand guests daily, generating over Rs. 2 billion in a calendar year for the whole network.
An International Success Story in Making: As we expand our brand internationally, we remain committed to the core principles that have made Chaaye Khana such a beloved Brand in Pakistan. Our unique blend of unbeatable value, exceptional customer experience, welcoming policies, strategic location, carefully curated menu, and thoughtful interior design will be a great success in the USA.
Great Potential ROI: Our franchise opportunity is an affordable step into the food and beverage industry with low start-up costs and strong earning projections for franchisees.
Brand Power: Chaaye Khana has become a well-known brand across Pakistan over the past decade, with a strong reputation in the café category. As a Chaaye Khana franchisee, you can benefit from using the brand’s wellestablished name without having to invest heavily in your own branding.
Supply Discounts: Our franchisees can enjoy international wholesale product distribution.
Unique Business: We are a niche offering, where customers enjoy simple, multi-cultural and trendy fast casual concepts in a high-end café environment. Enjoy little competition in the market.
We believe that the best Chaaye Khana franchisees are individuals who not only have a love for good food and serving people, but who also have strong management skills and a commitment to operating with complete integrity in their business and in front of customers. Here are some of the qualities that make the best franchise partners:
Right from the beginning, our team is dedicated to supporting you. We’ll put in our best efforts to address all your queries and help establish your business for long-term profitability. Tailored to the Chaaye Khana franchise, our program offers:
On Floor Live Training: We have our unique way of training franchise staff. All franchise staff go through a comprehensive training at the Chaaye Khana main Flagship outlet in Islamabad for Pakistan, which will be an option for international franchise as well, if they want to send their staff for training to Pakistan. However, we have designed a virtual and also on ground training module at frachisee premises as well. Over the last decade we have trained close to 1000 people for our various franchises.
Launch Marketing Plan: The chaaye khana management will help and support the franchisee in developing a comprehensive launch plan. The launch plan may include a complete social media strategy along with any on ground and in outlet activities.
Location Selection: We will provide assistance and guidance in identifying suitable locations for the franchise outlet.
Design and construction support: Chaaye Khana management will recommend an architect of their choice who is experienced in designing a chaaye khana outlet. The management will be completely involved with the architect in the whole designing process and will also approve the design. This ensures that the decade old learnings on the design of the café are not wasted and are fully utilized in the new franchise.
Advertising Support: Chaaye Khana has an extensive collection of creative material that has been developed over the last decade to enhance its marketing efforts. The brand’s marketing strategy is constantly evolving to stay on top of trends and embrace the digital age. Franchisees gain access to a dedicated marketing team for ongoing support and guidance, and the management team is available to help develop tailored marketing plans.
Franchise Fee: $40,000
Estimated Minimum Initial Investment: $297,350 to $597,100 (with franchise fee)
Royalty Fee: 6% of Gross Sales
Thank you for considering the Chaaye Khana franchise opportunity. We believe that our unique concept, comprehensive training, ongoing support, and proven business model offer a winning combination for franchise partners. Contact us today to learn more about this exciting opportunity
To get started, please fill out the franchise form.