Support and Training
All The Crave Cheesecakes first opened its doors in 2012, offering single-serving cheesecakes. In May of 2014, the business had grown so much that it needed to rent a commercial kitchen; and by November of 2017, Founders Marlene and Darrel Farmer decided it was time to open a retail location in Cypress, Texas. The product, a premium single serving cheesecake, has been a huge hit in the surrounding area.
From this first location, the brand offers specialty cheesecakes that are full of flavor, offering more than 20 options of premium and standard flavors.
We believe this flagship All The Crave location will launch the brand, providing an enormous amount of positive PR, as it has already become a fixture
of the neighborhood and the surrounding communities.
Based on its phenomenal operational success, All The Crave is now launching a franchise program under the ownership and management of Darrel and Marlene Farmer. The current location will act as the prototype and training center for new franchise locations, which will maintain a similar look and feel (as much as possible) while the company expands into new markets.
When you join the All The Crave team as a franchise owner, you will receive outstanding support in a number of exciting areas including:
As a memeber of the All The Crave franchise team, you will receive the following training:
Initial Training- All The Crave will provide franchisees with approximately four to six weeks of initial training at the franchisor's headquarters in Cypress, beginning eight to twelve weeks before the franchisee is scheduled to open for business.
Onsite Training- Held at the franchisee’s location for one week to assist in the commencement of operations.
Refresher Training- Franchisees will be required to attend up to two days of refresher/update training per year in up to two sessions.
Ongoing Training- All The Crave will provide continued support with sales, operations, territory management and compliance.
An exclusive franchise territory is generally considered a major selling point. Due to the nature of the business, and the typical location that an All The Crave will be operating from, there is not a need for an exclusive territory. Therefore, All The Crave will be offering exclusive territories to its franchisees as one of the key benefits to early adopters. Down the road, this could be altered and All The Crave might switch to an Area of Primary Responsibility mode in which the franchisees would not have exclusive rights to their areas of business.
Individual Territory – 50,000-100,000 Population Base
Although the areas will be defined by population base, there will be geographic, state or county lines that actually document the areas that will constitute territories. Other factors to determine the specific territory will include: average household income (or other wealth indicators), population density, existence of competition, capabilities of the buyer, etc. The territory area will be determined for each franchisee at the time of the signing of the franchise agreement and will most likely have the location as the epicenter of the territory boundaries.
All The Crave Cheesecakes is looking for owner/operators to join our growing and successful businessThe right candidate will possess the following:
• Has a LOVE for our CHEESECAKES
• Committed to follow our system that has proven successful
• Love, love, love people
• High energy and hard worker
• Perfectionist and detail oriented
• Problem solver and leader
• Marketing and Business Management experience
Do you or do you know someone who meets our ideal candidate qualifications? If so, please let us know!
Interested? Complete the contact form for more detailed information.