Franchise Industry Overview

1. Franchise Ownership Rate

Franchising is a popular business model, and franchise ownership has been steadily growing. In the United States, the International Franchise Association (IFA) reported that there were approximately 773,603 franchise establishments in 2020, employing around 8.3 million people.


2. Demographics

Franchise buyers come from diverse backgrounds and age groups. According to the Franchise Business Economic Outlook for 2021 by the IFA, the age group of 35-54 years old represents the largest percentage of franchise owners. However, individuals of various ages, including younger entrepreneurs and older individuals seeking career transitions, are also entering the franchise market.


3. Experience and Education

Franchise buyers have a range of professional experiences and educational backgrounds. Many franchisees have previous business ownership or management experience, while others may come from corporate backgrounds or specific industries related to the franchise they are considering. Educational levels also vary, with franchise buyers possessing a mix of degrees and certifications.


4. Motivation for Franchise Ownership

Franchise buyers are often motivated by factors such as the desire for business ownership, the opportunity for financial success, the appeal of a proven business model, the support and resources provided by the franchisor, and the ability to leverage an established brand.


5. Industry Preferences

Franchise buyers show interest in various industries, including food and beverage, retail, health and fitness, home services, education, and more. The choice of industry may depend on personal interests, market demand, investment capabilities, and growth potential.


It’s important to note that franchise buyer statistics may vary based on geographical location, economic conditions, industry trends, and other factors. Additionally, the franchise buyer landscape can evolve over time, with new trends and demographics emerging. For the most current and specific franchise buyer statistics, it’s recommended to consult industry reports, market research, and franchise associations.


Keep in mind that the popularity and availability of franchises may vary depending on the country and region. It’s always recommended to conduct thorough research and consult with professionals before making any investment decisions.


Here are some well-known franchises that have been successful:


1.  McDonald’s: A globally recognized fast-food chain known for its burgers, fries, and beverages.


2. Subway: A popular sandwich franchise with a vast international presence.


3. 7-Eleven: A convenience store franchise offering a wide range of products, including snacks, beverages, and everyday essentials.


4.  Dunkin’ Donuts: A well-established coffee and baked goods franchise.


5. Taco Bell: A fast-food franchise specializing in Mexican-inspired cuisine.


6. Pizza Hut: A global pizza restaurant chain with dine-in, delivery, and carry-out options.


7. Hilton Hotels & Resorts: A renowned hotel franchise offering a range of accommodation options and services.


8. The UPS Store: A franchise providing shipping, printing, and mailbox services.


9. Anytime Fitness: A 24-hour fitness franchise with convenient gym access and personalized training options.


10. Kumon: A supplemental education franchise offering math and reading programs for children.



These are just a few examples of popular franchises, and there are many other opportunities available in various industries. It’s important to thoroughly research each franchise, assess factors such as initial investment costs, ongoing fees, brand reputation, market demand, and support provided by the franchisor. Consulting with franchise consultants, lawyers, and existing franchisees can also provide valuable insights.


For more information on how to choose the right franchise model, contact Strategic Franchise Brokers: