Support and Training
Yes
Description
An Opportunity to Make a Difference
Sparty is a full-service event marketing company that creates and executes custom spa experiences on-location at corporate events and private parties. Sparty transforms empty spaces into multi-room spas for massages, facials, shaves, manicures and pedicures. From corporate employee recognition and rewards programs and product launches to private events such as bridal showers, bachelorettes and birthdays, attendees enjoy a total spa experience that includes spa services, skin care products, hors d'oeuvres, cocktails, music and fun.
Since 2002, Sparty has been entertaining guests at corporate functions and private affairs in the tri-state (NYC) area. Clients have included the most elite of fortune 500 companies such as Google, Conde Naste and Coca Cola and the chicest of private affairs such as Paris Hilton, Nancy O’Dell and Shaquille O’Neil. Over the past 16 years, Sparty founder, Alexis Ufland, has mastered the ability to market, sell, and execute private Spa events.
With national media coverage, a turnkey sales approach, a strong marketing campaign and existing databases of staff and vendors in many cities across the country, Sparty is poised to expand operations in major metropolitan areas across the United States.
Join SPARTY! and make a difference in your community and your life today.
Sparty is Unlike Other Franchise Options
Sparty intends to create a nationally branded franchise concept by establishing consistent methods of operation, protected intellectual property, a standardized list of equipment, and policies and procedures that ensure high-quality products and customer service, and a strong franchise support structure.
Beginning in New York, NY, Sparty will jumpstart expansion across the United States within targeted and defined regional markets. In order to ensure the success of its franchisees, the Franchise Company intends to provide its franchisees with:
- Initial hands-on training at its NYC headquarters and events in the area;
- Local on-site training and support during each franchisee’s initial start-up; and
- Ongoing training and support to ensure the quality of its franchise units. The franchise will be priced competitively with the franchisee paying a percentage based royalty fee (to be defined later in this document). A completely defined franchise framework will guide and direct all aspects of Franchisor/Franchisee relationship with the roles and responsibilities of both the franchisee and franchisor (presumably, Sparty Franchising, LLC) clearly outlined within the disclosure document (UFDD) and the franchise agreement (FA). Regular supplier reporting via the computer system (to be determined) will enable Sparty to monitor the activity of each franchisee so that further mentoring and development of their local market can take place.
A Revolutionary Opportunity in Franchising
Sparty is an innovative mobile party service designed to enhance and customize the experience for each event and client. Sparty brings the spa experience to each customer. The company is available for all kinds of events, including:
- Bachelorette Parties
- Showers
- Retirement Parties
- Fundraisers
- Business Meetings / Corporate Events
- Birthdays
- Staff Appreciation All of the initial inventory and equipment will cost a franchisee between $72,000 and $124,000, which includes a robust initial marketing budget. The crux of the business is the fact that Alexis Ufland has a massive amount of experience to create the best private party or corporate event. These corporate events could include a list of pre-selected areas of interested, including:
• Product launches to consumers, trade and/or the press• Promotional event and/or incentive to heighten brand awareness • Co-promotion/“retail-tainment” event for key retail accounts
• In-market grassroots event at high-traffic locations
• PR outreach in key markets to generate media buzz• Traffic-generator for store openings, VIP customer events and trade shows • Corporate Incentive for key employees, clients or accounts
• Kick-off event for sales reps, distributors, trade audiences or key customer prospectsOf course, it all depends on the occasion and the season but these services are just the initial options. Sparty will customize an event, allowing for endless combinations and creativity.
The business was formed originally in 2000. Eventually, it became a full-time business (2002) and over the last 18 years, Sparty realized that the true business was in franchising, rather than selling events one by one.
Franchisees of Sparty will operate out of a home office, along with a suitable vehicle to begin operations. The business is a sort of niche event planning/catering operation which means the possibilities are endless (i.e. weddings, birthdays, private parties, company events, etc.).
Each franchisee will be trained in all aspects of the business including sales, marketing, operations, staffing, preparation, growth, social networking, typical mannerisms, and everything from maintaining the books to managing and working the events.
Supported By a Team of Professionals
Support will be provided to Sparty franchisees through onsite support, phone support, and virtual support. A member of Sparty field support staff will visit each franchisee according to the following schedule (on average):
- Quarters 1 and 2 – Monthly
- Quarters 3 and 4 – Bimonthly
- Year 2 and beyond – Biannually
It is estimated that Sparty will need to hire one field supervisor for every 20-25 franchises in the field. The Franchisor will incorporate a formalized mechanism for ensuring quality control among franchisees that will be implemented by these field supervisors. Designated staff members will perform supervision of field support duties.
In addition to field support, members of the Franchisor organization will provide the services listed below. The Franchisor must assign a specific person to cover each of these support areas (one person can be assigned to more than one task). The names of support staff members who are officers, directors, or have significant management responsibility in conjunction with franchisees will be disclosed in the Sparty Disclosure Document. The Franchisor has the responsibility to assign a person/people to each task during the development of the franchise program.
Operational Support
The Franchisor will provide ongoing training and support in many areas critical to the success of the franchisee's business, including unit operations and maintenance, customer-service techniques, product ordering, suggested pricing guidelines, and administrative procedures.
Sparty Marketing Support
Sparty will coordinate development of advertising materials and strategies for the benefit of all members of the franchise network. It will also supply franchisees with consumer marketing plans and materials for use at the local or regional level, and retains the right to approve all local advertising materials that the franchisee chooses to develop. Eventually, all marketing materials and collateral may be uploaded on to an intranet that would provide the franchisees the ability to download documents whenever needed.
Sparty Purchasing
The Franchisor or its affiliate will negotiate quantity discounts on behalf of all of its members, passing some or all of these savings on to the franchisees.
Sparty Accounting/Audit/Legal
Reporting directly to administration, this department is responsible for the financial and legal oversight of franchisees. Sparty will be providing support and guidance to franchisees on how to manage their books, but they will ultimately be instructed to hire their own CPA for their individual business.
Ongoing Research and Development
Sparty management and leadership will continue to research methods and techniques for franchise operations (including purchasing and promotional schemes) that enhance unit-level profitability.
The Next Step
Join an emerging concept serving the increased need for a better company.