Support and Training
Sparty is a full-service event marketing company that creates and executes custom spa experiences on-location at corporate events and private parties. Sparty transforms empty spaces into multi-room spas for massages, facials, shaves, manicures and pedicures. From corporate employee recognition and rewards programs and product launches to private events such as bridal showers, bachelorettes and birthdays, attendees enjoy a total spa experience that includes spa services, skin care products, hors d'oeuvres, cocktails, music and fun.
Since 2002, Sparty has been entertaining guests at corporate functions and private affairs in the tri-state (NYC) area. Clients have included the most elite of fortune 500 companies such as Google, Conde Naste and Coca Cola and the chicest of private affairs such as Paris Hilton, Nancy O’Dell and Shaquille O’Neil. Over the past 16 years, Sparty founder, Alexis Ufland, has mastered the ability to market, sell, and execute private Spa events.
With national media coverage, a turnkey sales approach, a strong marketing campaign and existing databases of staff and vendors in many cities across the country, Sparty is poised to expand operations in major metropolitan areas across the United States.
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Sparty intends to create a nationally branded franchise concept by establishing consistent methods of operation, protected intellectual property, a standardized list of equipment, and policies and procedures that ensure high-quality products and customer service, and a strong franchise support structure.
Beginning in New York, NY, Sparty will jumpstart expansion across the United States within targeted and defined regional markets. In order to ensure the success of its franchisees, the Franchise Company intends to provide its franchisees with:
Sparty is an innovative mobile party service designed to enhance and customize the experience for each event and client. Sparty brings the spa experience to each customer. The company is available for all kinds of events, including:
Of course, it all depends on the occasion and the season but these services are just the initial options. Sparty will customize an event, allowing for endless combinations and creativity.
The business was formed originally in 2000. Eventually, it became a full-time business (2002) and over the last 18 years, Sparty realized that the true business was in franchising, rather than selling events one by one.
Franchisees of Sparty will operate out of a home office, along with a suitable vehicle to begin operations. The business is a sort of niche event planning/catering operation which means the possibilities are endless (i.e. weddings, birthdays, private parties, company events, etc.).
Each franchisee will be trained in all aspects of the business including sales, marketing, operations, staffing, preparation, growth, social networking, typical mannerisms, and everything from maintaining the books to managing and working the events.
Support will be provided to Sparty franchisees through onsite support, phone support, and virtual support. A member of Sparty field support staff will visit each franchisee according to the following schedule (on average):
It is estimated that Sparty will need to hire one field supervisor for every 20-25 franchises in the field. The Franchisor will incorporate a formalized mechanism for ensuring quality control among franchisees that will be implemented by these field supervisors. Designated staff members will perform supervision of field support duties.
In addition to field support, members of the Franchisor organization will provide the services listed below. The Franchisor must assign a specific person to cover each of these support areas (one person can be assigned to more than one task). The names of support staff members who are officers, directors, or have significant management responsibility in conjunction with franchisees will be disclosed in the Sparty Disclosure Document. The Franchisor has the responsibility to assign a person/people to each task during the development of the franchise program.
The Franchisor will provide ongoing training and support in many areas critical to the success of the franchisee's business, including unit operations and maintenance, customer-service techniques, product ordering, suggested pricing guidelines, and administrative procedures.
Sparty Marketing Support
Sparty will coordinate development of advertising materials and strategies for the benefit of all members of the franchise network. It will also supply franchisees with consumer marketing plans and materials for use at the local or regional level, and retains the right to approve all local advertising materials that the franchisee chooses to develop. Eventually, all marketing materials and collateral may be uploaded on to an intranet that would provide the franchisees the ability to download documents whenever needed.
The Franchisor or its affiliate will negotiate quantity discounts on behalf of all of its members, passing some or all of these savings on to the franchisees.
Reporting directly to administration, this department is responsible for the financial and legal oversight of franchisees. Sparty will be providing support and guidance to franchisees on how to manage their books, but they will ultimately be instructed to hire their own CPA for their individual business.
Ongoing Research and Development
Sparty management and leadership will continue to research methods and techniques for franchise operations (including purchasing and promotional schemes) that enhance unit-level profitability.
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